Executive summary

rstipower is a mid-sized digital marketing agency servicing 35+ retainer clients across e-commerce and SaaS. They needed a fast, repeatable way to produce client‑facing SEO audits that were both technically accurate and presented in a brandable, executive-friendly format.

Using AuditFlow, rstipower automated lighthouse runs, link checks and content analysis into a single report. Within 4 weeks they standardized the audit workflow, cut production time from ~6 hours to under 1 hour per client, and increased proposal conversion by 18% for new prospects who received an audit-led pitch.

About rstipower

Headquartered in Manchester, UK
Team of 22 (including 7 SEOs and 4 developers)
Primary verticals: e-commerce (60%) and SaaS (40%)
Revenue model: monthly retainers + project-based proposals

rstipower historically relied on manual lighthouse runs, spreadsheets for broken-link tracking, and a designer to stitch executive PDFs together — a slow and error-prone process.

Client background (example: Acme Retail Co.)

Acme Retail Co. is a national retailer with an online catalog of 15k SKUs, experiencing year-over-year traffic stagnation. They engaged rstipower for a technical and content audit to identify quick wins and a prioritized roadmap.

Key constraints:

No internal SEO team
Regular site updates from multiple vendors
Limited access to server logs

KPIs for the engagement:

Improve Core Web Vitals (LCP/CLS/TBT) by 20% in 3 months
Reduce broken links by 90% in 8 weeks
Increase organic sessions to category pages by 15% in 6 months

Challenges

Time-to-delivery: Manual audits took 4–8 hours to produce, limiting the number of proposals.
Consistency: Different SEOs produced reports with varying levels of detail and tone.
White-labeling: Clients expected branded PDFs that matched rstipower’s design system.
Prioritization: Technical teams needed concise, implementable tickets rather than long prose.

Goals

Automate the data collection (Lighthouse, link checks, image checks, structured data)
Produce a single client-ready PDF (white-labelled) with executive summary, prioritized recommendations and a developer-friendly appendix
Reduce project completion time and increase proposal throughput

AuditFlow approach

rstipower configured AuditFlow to run an end‑to‑end audit per domain with the following checks:

Lighthouse (performance, accessibility, best-practices, SEO)
Core Web Vitals snapshot (LCP, CLS, FID/TBT)
Broken link crawler (internal & external)
Image optimisation scan (missing alt, dimensions, format)
Structured data detection (JSON-LD, OpenGraph, Twitter cards)
Content quality heuristics (word counts, heading balance, readability)

They then created two templates in AuditFlow:

Executive PDF (2 pages): high-level score, top 5 quick wins, and next steps for stakeholders
Implementation appendix (developer handoff): prioritized list with code hints, sample snippets, and audit references

Implementation: step-by-step

1) Preparation

rstipower added clients to their agency account and configured agency branding (logo, colors, preparedBy).
They defined a default audit profile: desktop + mobile Lighthouse, crawl depth 3, and 10 concurrent link checks.

2) Running the audit

The SEO lead started an audit in AuditFlow and selected the client profile.
AuditFlow queued the tasks and returned a consolidated results object (lighthouse categories, broken_links, image_optimization, structured_data, content_quality).
The team used the live preview to quickly inspect top opportunities.

3) Interpreting results

Executive summary: overall score, category breakdown, and 3 one-line recommendations were reviewed by the account lead.
Developer appendix: the team exported full audit JSON and created GitHub issues for the top 8 engineering tickets.

4) Prioritization playbook

rstipower used a simple impact/effort scoring matrix inside AuditFlow’s priorities view:

High impact, low effort: critical JS/CSS deferral, image compression, missing alt attributes
High impact, high effort: server-side image rewriting, component lazy-loading
Low impact, low effort: meta-description fixes, small heading cleanups

Each recommended item included estimated hours and a checklist for QA after deployment.

5) Branded deliverable

They used the Export PDF feature to generate a 2-page executive report with rstipower branding and client name in the header.
The Account Manager attached the PDF to a proposal email and scheduled a 30-minute walkthrough call.

Results

After three months across 12 audited clients in similar verticals, rstipower reported:

Average audit production time reduced from ~6 hours to 45 minutes (setup + review).
Proposal conversion for audit-led outreach increased by 18% (baseline conversion: 22% → 40% for prospects receiving a tailored audit snapshot).
Core Web Vitals improved: mean LCP decreased by 28% across audited sites.
Broken links reduced by 92% within 8 weeks for tracked clients.
Average client satisfaction (NPS-like internal measure) improved by 12 points.

Money saved (conservative estimate): time savings and faster proposals led to an estimated £45k additional revenue opportunity in the first quarter after adoption.

Example deliverables

Executive email template (use when sending audit snapshot)

Subject: Quick SEO audit: top opportunities for {ClientName}

Hi {ClientContactName},

I ran a quick technical audit of {ClientDomain} and attached a short, client‑friendly summary highlighting immediate wins and long‑term improvements.

Top takeaways:

Page speed opportunities: defer render-blocking JS, compress hero images
Content: several category pages under 300 words; recommend enriching product descriptions
Technical: fix broken internal links (approx. {broken_count}) and add missing JSON‑LD where relevant

I’ve attached a 2‑page PDF for your review — happy to walk through these findings in a quick 20‑30 minute call.

Best,

{Your name} {rstipower}

Executive PDF outline

Cover: client name, rstipower branding, date
Page 1: overall score, quick wins (top 5), CWV snapshot, key metrics
Page 2: prioritized roadmap (top 8 items) and next steps
Appendix (separate): developer tickets + raw audit links

Reusable checklists & templates

Quick Audit Checklist

Run Lighthouse mobile & desktop
Capture Core Web Vitals snapshot
Crawl site for broken links (internal & external)
Check image alt attributes and dimensions
Inspect structured data presence (JSON-LD, OG)
Measure content length on category/product pages
Export JSON and PDF for client and engineering teams

Developer Handoff Template (GitHub issue body)

Title: Fix render-blocking JS on /category/*
Severity: High
Steps to reproduce: run Lighthouse; see opportunity id: render-blocking-resources
Suggested fix: defer or async non-essential scripts, inline critical CSS
Expected outcome: LCP improvement > 20%

Lessons learned

Standardize audit profiles: consistent input parameters (emulate mobile/desktop, crawl depth) ensure comparable scores across clients.
Keep executive reports short: stakeholders want 1–2 pages; hide the heavy detail behind a developer appendix.
Automate the repetitive: AuditFlow’s white-label PDF export saved designers ~4–6 hours per report.
Track outcomes: connect audit actions to measurable KPIs (LCP, broken links removed, organic sessions) to demonstrate ROI.

Appendix: full audit checklist (copyable)

Run Lighthouse (mobile)
Run Lighthouse (desktop)
Take CWV snapshot (LCP, CLS, TBT)
Crawl site for broken links
Export missing-alt examples
Export missing-dimensions examples
Map structured data presence
Generate executive PDF and developer appendix

If you'd like, rstipower can share a template audit for your domain — contact the team at hello@rstipower.example